Since its founding days in the early 1990s, Starbucks has strived to build its brand identity by offering customers a relaxing and enjoyable experience. From the very beginning, the experiential aspect of the brand has been consistently and effectively implemented in all its stores across the world. The company has invested significantly in creating a standardised look and feel to its stores, merchandise and food and drinks. You know exactly what to expect when you visit a Starbucks. The attention to the smallest of details is one of the key factors in the global success of Starbucks.
Just think for a moment :
- Have you ever been in a Starbucks? – answer: probably yes
- Do they serve the best coffee in the world – answer: well, you make your mind up
- Do you feel relaxed and comfortable, even when on your own in a Starbucks – answer: probably yes
- Do you go back – answer: almost certainly yes.
As a brand they’ve got an awful lot right and if you need some business inspiration, we’d suggest that you take 5, Google “Starbucks Success” and read some articles.
Why are we talking about Starbucks in such glowing terms? At Liberty Hygiene, we are proud to be suppliers to a substantial number of these outlets for washroom services. Did they choose us because of our attention to detail and our knowledge that a trip to the washroom can, in many cases, make or break the decision to make a return visit? We like to think the answer to this is a resounding YES!
Give us a call if your café, bistro or restaurant washrooms could do with some Starbucks magic.